Not only do people already check their mobile messages many times per day, but they receive convenient notifications and can reply casually.Ĭompare that to how email works. Compare that to average open rates of email (22%) and the reach of a well-performing Facebook post (7%).įor customers, messaging is arguably the most convenient way to communicate with a business because it’s fully aligned with their habits. You don’t have to expand your team or put customers in anĬustomers know they will get the answer when you’re there.Īre opened and read. This makes “hello, are you there?”-concerns obsolete, and it has a big impact on how businesses can deal with service peaks. Messaging is a unique mode of communication in that it allows a conversation to move between a slow, email-like back-and-forth and quick live chat. Like Userlike founder Timoor Taufig put it, Over 2 billion people actively use WhatsApp.
The benefits of WhatsApp for businesses are directly connected to the strengths of WhatsApp as a private communication channel.
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